Category: Customer Loyalty

Customer Loyalty Incentive Programs

Brewing Loyalty

April 30, 2015 by

brewing loyaltyIf you know me, you’ll know my love for coffee. You’ll know that I need at least one cup coffee every day and that 3 cups is my morning maximum. You’ll know that I love black coffee, coffee with cream, hot coffee, iced coffee, or ice cream coffee (Starbucks Double Chocolate Chip Frappuccino—basically a milkshake, but better).  Some of my favorite coffee comes from Starbucks. Oh Starbucks, your variety of wonderfully delicious beverages just makes me smile. I drive by a Starbucks (actually 2) every morning on my way to work and use what little will power I have to drive by without getting anything. However, I recently became a member of their loyalty rewards program and it is great. You get birthday rewards, free in-store refills, and even free drinks and food. There are three levels (Welcome, Green, and Gold) and you move up according to how many ‘stars’ you earn. After joining the program, let’s just say there may have been a week when I visited Starbucks 4 times (3 times more than usual, that’s a lot for me).  I did exactly what a loyalty program should do; I fell into the ‘trap’. I’ve increased my visits (now at least once a week), started convincing people that’s where we should meet for coffee or grab a bite to eat, and try to inform everyone I know about this cool loyalty program. But enough about me and my love for coffee, here are some interesting facts about loyalty programs from this post on HubSpot.

  1. 38% of people feel that loyalty programs request more personal information than they are want to share. (Tip: Don’t be nosy. Let your customers start with a basic account and ask to provide more information as the program develops. You can always offer reward points for filling out surveys or mailing information, win-win situation.)
  2. 54% of people would consider increasing their amount of business with a company for loyalty rewards.
  3. 80% of your company’s future revenue will come from 20% of your current customers.
  4. 64% of U.S. customers said they joined a loyalty program it “makes it easy to redeem for a reward when you have earned it.”
  5. 93% of consumers think rewards are very important or somewhat important.

Creating a loyalty program could be the best thing you could do for your company…and we are here to help!

Registration is Key to Program Success

March 10, 2015 by

Regardless of the type of incentive or recognition program being designed, a key element of a successful program is successfully registering your targeted participants. In a recent blog by Roy Bergameska of Deluxe Corporation called “Reward Program KPIs: How to Measure Registration Success,” the author tackles this key element to getting a program off the… Read more »

The More Things Change … CYA Revisited

January 28, 2015 by

Some months ago, I posted an entry in which I praised Delta Air Lines for effectively communicating a number of changes to their SkyMiles loyalty program. These changes were largely more restrictive in nature, making it more difficult to achieve higher-level (or elite) status. In that post I opined that while these changes could be perceived… Read more »

A Seasonal Perspective on Program Strategy

October 24, 2014 by

It’s the middle of autumn. It’s getting darker earlier every day. The Thanksgiving and Christmas holidays are still a month or more away. I know of many people (including me) who find that these seasonal circumstances can conspire to make them a bit sluggish. I’ve also seen companies that have been driving hard toward their… Read more »

Incentive Programs in a Connected World

October 10, 2014 by

If you are a regular reader, you may have noticed that several of our blog entries stress the importance of effective program communication within any incentive program.  Whether you are awarding years of service points in an employee recognition program or communicating your latest sales promotion within a channel sales program it is important to… Read more »