Tag: loyalty

Shh! It’s a Secret

shh! its a secretThis article describes a secret loyalty program for Chick-Fil-A where customers are invited to participate and gain access to unique reward items such as free food and special tours.  What makes this loyalty program special is not all Chick-Fil-A customers are invited to participate.  They are made to feel like they are gaining access to a secret society and in fact they are.

While this particular scenario is an example of a consumer-based incentive program, this same technique is just as applicable for B2B programs – as mentioned in other QIC posts and best practices literature. It pays to be selective with your participant audience.  Often, your best customers or channel sales partners are not the most beneficial participants in a loyalty or channel sales program.  They are already spending all or the majority of their money with you, so it is difficult for them to provide the incremental revenue that your company needs to grow.

However, the second tier of channel partners that are currently spending more with your competitors have the ability to shift their buying behavior to purchase more of your products.  They may not spend one dollar more than they did in the prior year, but if the majority of your product that they buy goes up, you win!

You probably already know who this second tier group is that is going on trips with your competitors every year, so why not spice up the excitement a little by giving them access to your “secret” loyalty program?  Provide them with access to special events or faster access to your new product offerings. QIC’s concierge redemption service (it’s call Just for You) makes offering unique gift opportunities convenient and seamless.  Participants tell us what they are dreaming of, and if it is legal and ethical – we’ll get it for them.  Whether paying a child’s tuition, landscaping their property, or a remodeling project, we supply specific rewards that motivate and engage.

Contact us today to get the process started.  But remember, it’s a secret!

Capturing Loyalty from Generation Y

Points are great – but we want more … In a recent white paper by CrowdTwist titled “The 2015 CrowdTwist Loyalty Program Report:  Demystifying Loyalty Among Millennials,” they took a look at traditional loyalty programs (i.e., points for purchase) to see how they were received among Generation Y.  Since this group will soon pass baby… Read more »

Building True Loyalty: Closing the Expectations Gap

An article by Jim Tierney about a Colloquy study entitled “Global Strategy, Local Tactics” is very enlightening.  The study looks at loyalty programs in five different global regions and as Jim points out, exposes an expectations gap that leaves a large part of the market disengaged.  As a result, the majority of programs are not building… Read more »

Tis the Season to Drive Customer Loyalty

I don’t know about you but with the Holidays fast approaching, I already have both my weeknights and weekends booked with parties, projects, shopping and more — I am really feeling the holiday rush! It is during all of this hustle and bustle that companies may build stronger customer relationships – thereby improving customer loyalty –… Read more »