Category: Customer Loyalty

Customer Loyalty Incentive Programs

Incentive Programs – Do You Need a Bigger Boat?

August 27, 2014 by

Incentive Programs – Do You Need a Bigger BoatJust a few weeks ago, one of the most popular TV events of the summer concluded – Shark Week on the Discovery Channel.  One reason for its popularity is our fascination and fear of those steely-eyed predators.  My two daughters and I love sharks – in fact, one of mine and my oldest daughter’s bucket list items is to go cage diving with Great White Sharks in South Africa.  Even our favorite movie is Jaws.  It has been said that Jaws set beach tourism back several years because almost everyone was scared to go into the water after seeing the movie!

Like a swimmer in the waters around Amity Island, you may have some concern about what swims beneath the surface when considering channel sales incentive programs or employee recognition.  You may be concerned with results or budget requirements, or perhaps participant engagement.  With thorough preparation and thoughtful execution you can swim with the sharks.  As chief Brody found out in the end, it wasn’t the size of the boat that made the difference, but one well-aimed rifle shot.

This post by Jeff Edwards discusses how instrumental proper incentive program design and communication are to achieving desired outcomes.  Just as you wouldn’t jump into shark-infested waters without proper equipment or instruction, neither should you attempt to implement an incentive program without first considering the key elements that are mission critical.

Michelle Chappell identifies three key elements in her post, The X’s and O’s of Incentive Program Design that help to insure the best chance of not only surviving, but thriving in today’s environment.

Venturing into the “deep waters” of recognition and incentive programs, there is nothing to fear from the murky darkness!  With proper planning, tools, and instruction you’ll be able to identify and deal with the sharks that threaten to impede your progress.

Ready to jump-start your business with a channel sales incentive program, or implement an employee recognition program?  Contact us – we would love to show you that “yes, it is safe to go back into the water.”

Taking Incentive Programs Back to School

August 26, 2014 by

As I travel around the country these days, I encounter the unmistakable signs of the “back-to-school” season – more traffic, football games, advertisements for school supplies and less crowded airplanes, just to name a few. It’s been a couple of years since our family has experienced this rite of passage first-hand – and I must… Read more »

Building Trust with Program Communications

March 27, 2014 by

The design of any recognition or incentive program should be based on thoughtful consideration of the program’s purpose and potential for positive change.  Clearly defined, measurable objectives further increase the odds for successful results.  In addition, you must employ effective program communications to inform, engage and motivate program participants. QIC’s IncenTrac online points platform is… Read more »

Effective Communications Improve Engagement

March 4, 2014 by

Effective communications are instrumental to the success of any business, organization or enterprise.  As Rob Miklas colorfully illustrates in this post – A Smoother Flight with Effective Program Communications – without effective communications your recognition or incentive program will most likely never reach its full potential. Like regular announcements from the flight deck, pertinent program… Read more »

Recognition and Incentive Rewards – Trophy Value Lasts a Lifetime

January 23, 2014 by

In the Incentive and Reward Recognition industry, there are many articles, whitepapers, etc. written about this idea of Trophy Value as it relates to the rewards offering.  Trophy Value meaning the continued reminder tangible rewards, as opposed to non-tangible rewards (e.g., cash and gift cards), provide of the task completed and the work performed in… Read more »