Do you know who your end customer is or what motivates their buying decisions?
Do you know who your channel partners are selling your products to?
Do you know who is on the front lines selling your products or how to influence them?
Do you have control over how partners and customer-facing personnel are trained and more insight into their product knowledge?
Have supply chain complications disrupted your sales channel? Are you struggling to sell alternate products while higher-margin products are slower to arrive?
Are you getting suggestions from resellers and customer-facing personnel that could boost sales? Do you feel like your partners are innovative?
You need data, control, and commitment from partners at every level in the channel, and we can help you get it.
You sell your products or services through a multi-stage channel. You want your channel partners to promote your products’ key benefits. You want to know more about your end users. But distributors and others in the supply chain have their own objectives and may not promote your offerings as aggressively or effectively as you want. And the farther you are from end users, the less likely they are to understand why you stand out from the competition and deserve their business.
This is where we come in. We understand the unique sales channels inherent to these markets and take time to understand your business, objectives, and unique KPIs so we can design a custom program that meets your specific needs. Our channel sales incentive programs help motivate your “gatekeepers” to sell more of your products and services and help you gain critical and actionable information about your customers. Further, QIC channel sales programs streamline communication across the channel and establish effective motivation mechanisms at each level. Simply put, you need data, control, and commitment from partners at every level in the channel, and we can help you get it.
Points to Consider
90 percent of top performing companies use an incentive program to motivate and reward channel partners.
78 percent of top performing companies list the integration of channel programs with broader organizational communications as a key to success.