Channel partners play an important role in marketing and
selling manufacturer’s or producer’s products, services, and technologies. In an increasingly competitive marketplace, a
channel partner reward program can be effective by focusing on behaviors that
drive bottom-line success.
A recent study conducted by the Incentive Federation concluded
that 43% of all businesses use non-cash channel reward programs. The
Incentive Research Foundation (IRF) has also shown through case studies
that non-cash channel programs can increase total revenues by as much as 32%
and market share by 30%.
The IRF lists the following top business objectives for channel
rewards and incentive programs among US organizations over $1 million in revenue
- Product or brand awareness (71%)
- Sales and market share (67%)
- Customer loyalty and satisfaction (55%)
According to the IRF’s channel partner Toolbox, channel
rewards and incentive programs provide both tangible (increased revenue, new
customers, increased market share), as well as intangible (culture,
collaboration, teamwork) benefits.
The IRF’s channel partner toolbox offers real-world information about the effectiveness and value of incentive, reward and recognition programs. We’ve been designing and managing these programs for decades, and we are glad to assist with any need you may have.
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