Tag: channel sales incentive programs

Channeling Success

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success.

A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel reward programs.  The Incentive Research Foundation (IRF) has also shown through case studies that non-cash channel programs can increase total revenues by as much as 32% and market share by 30%.

Objectives Identified

The IRF lists the following top business objectives for channel rewards and incentive programs among US organizations over $1 million in revenue (2019 data):

  • Product or brand awareness (71%)
  • Sales and market share (67%)
  • Customer loyalty and satisfaction (55%)

Measuring Success

According to the IRF’s channel partner Toolbox, channel rewards and incentive programs provide both tangible (increased revenue, new customers, increased market share), as well as intangible (culture, collaboration, teamwork) benefits.

The IRF’s channel partner toolbox offers real-world information about the effectiveness and value of incentive, reward and recognition programs.  We’ve been designing and managing these programs for decades, and we are glad to assist with any need you may have.

Registration is Key to Program Success

Regardless of the type of incentive or recognition program being designed, a key element of a successful program is successfully registering your targeted participants. In a recent blog by Roy Bergameska of Deluxe Corporation called “Reward Program KPIs: How to Measure Registration Success,” the author tackles this key element to getting a program off the… Read more »

Whether your Mission is a Comet or Motivation-Tracking is a Necessity

Getting to a comet from Earth doesn’t happen overnight, but most Earthlings would be fairly pleased with the distance between themselves and the massive objects in our solar system. And if your destination is 67P/Churyumov-Gerasimenko, the trip would take you over seven years. Most scientists would consider the time a worthy investment for the knowledge… Read more »

Incentive Programs in a Connected World

If you are a regular reader, you may have noticed that several of our blog entries stress the importance of effective program communication within any incentive program.  Whether you are awarding years of service points in an employee recognition program or communicating your latest sales promotion within a channel sales program it is important to… Read more »