Tag: channel sales incentive programs

A Guide to B2B Rewards Programs

March 20, 2025 by

The importance of B2B rewards programs in today’s landscape cannot be overstated, as these programs are crucial for success in many competitive markets. By placing a focus on building strong relationships, companies can drive brand awareness, increase sales, and improve client retention.

⚠️ Implementing a program isn’t enough.
Success demands a strategic approach driven by data, optimization, and communication.

When carefully and properly designed, B2B rewards programs are proven, worthwhile investments that deliver short- and long-term results.

💡 Whether you work with distributors, dealers, agents, contractors, or resellers, a B2B loyalty program can greatly benefit your business.
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Channeling Success

October 22, 2019 by

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »

Whether your Mission is a Comet or Motivation-Tracking is a Necessity

November 18, 2014 by

Getting to a comet from Earth doesn’t happen overnight, but most Earthlings would be fairly pleased with the distance between themselves and the massive objects in our solar system. And if your destination is 67P/Churyumov-Gerasimenko, the trip would take you over seven years. Most scientists would consider the time a worthy investment for the knowledge… Read more »

Incentive Programs in a Connected World

October 10, 2014 by

If you are a regular reader, you may have noticed that several of our blog entries stress the importance of effective program communication within any incentive program.  Whether you are awarding years of service points in an employee recognition program or communicating your latest sales promotion within a channel sales program it is important to… Read more »