Category: Sales & Marketing Solutions

Five Goal Setting Sins to Avoid

October 31, 2022 by

We’ve been writing about the importance of effective incentive and recognition program design for many years. In today’s workplace, it is as important as ever. At the core of effective program design is goal setting, and there is a right and wrong way to go about establishing meaningful, measurable, and effective goals.

The Incentive Marketing Association’s (IMA) latest podcast, produced by its Incentive & Engagement Solutions Providers group, discusses the challenges associated with organizational goal setting. While the challenges are many, this episode focusses on five goal-setting sins to avoid.

Episode 8 – “5 Goal-Setting Sins to Avoid” can be accessed here, and features QIC’s own Mike Sullivan, Director of Business Development. In addition to Mike, Ayelet Fishbach, Professor at the University of Chicago, and Tom Miller, Lecturer at Metropolitan State University of Denver, also weigh in on this important topic.

Make Something Happen – Sell Something

December 10, 2021 by

Perhaps you have heard the adage, “Nothing Happens Until Somebody Sells Something.”  It has been attributed to several people, such as Arthur “Red” Motley, Peter Drucker, Thomas Watson (IBM), and Henry Ford.  Regardless of the source, it has been a clarion call of sorts for salespersons through the years – just trying to “make something… Read more »

Channeling Success

October 22, 2019 by

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »