We’ve been writing about the importance of effective incentive and recognition program design for many years. In today’s workplace, it is as important as ever. At the core of effective program design is goal setting, and there is a right and wrong way to go about establishing meaningful, measurable, and effective goals.
The Incentive Marketing Association’s (IMA) latest podcast, produced by its Incentive & Engagement Solutions Providers group, discusses the challenges associated with organizational goal setting. While the challenges are many, this episode focusses on five goal-setting sins to avoid.
Episode 8 – “5 Goal-Setting Sins to Avoid” can be accessed here, and features QIC’s own Mike Sullivan, Director of Business Development. In addition to Mike, Ayelet Fishbach, Professor at the University of Chicago, and Tom Miller, Lecturer at Metropolitan State University of Denver, also weigh in on this important topic.
Perhaps you have heard the adage, “Nothing Happens Until Somebody Sells Something.” It has been attributed to several people, such as Arthur “Red” Motley, Peter Drucker, Thomas Watson (IBM), and Henry Ford. Regardless of the source, it has been a clarion call of sorts for salespersons through the years – just trying to “make something… Read more »
I recently came across an online ad with a very intriguing headline, posted by a recent newcomer to the incentive and recognition industry – I’ll call them Company X. It virtually shouted that the average mark-up on rewards offered by reward and recognition companies (other than Company X) is high, if not borderline usurious. Since… Read more »
Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies. In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »
If you’re old enough to remember the 1980’s television series The A-Team, you probably recall Hannibal, Faceman, B.A., and Murdock always escaping the tight spots they found themselves in. On the run for crimes they didn’t commit, they survived by hiring themselves out in the defense of average folks fighting some form of local oppression… Read more »
After a lengthy hiatus from posting on our blog, a recent marketplace development caught my eye and prompted me to write. Allow me to open by asking – “when was the last time that you saw a loyalty program end?” We’re all familiar with programs being added by retailers, travel partners, restaurants, etc. But I… Read more »