Author: Mike Sullivan

Mike has more than 15 years of experience designing and implementing incentive and recognition programs. He specializes in employee recognition and multi-step channel sales incentive programs. When not tending to his clients’ needs, Mike can be found wetting a line on a local waterway or traversing a hiking trail with his wife Michelle.

Nothing Personal – Implications of Privacy Regulations

Personal Data Security

The California Consumer Privacy Act (“CCPA”) will go into effect on January 1, 2020.  Does that mean anything to anyone reading this blog?

This law was created to protect the personal information of California consumers from being sold by the companies that have access to this information, and its implications are discussed in this article.  Similar privacy acts are under consideration in several other states including Massachusetts and Hawaii, so I think it is safe to say that this is not going away.  I think most of us as consumers think this is a great idea in light of the many data breaches that have occurred in the last few years from Equifax to Whatsapp and everything in between.  In addition, while some people find it helpful to have suggestions appear for items to purchase based on your prior searches (remarketing), others feel like Big Brother is watching and was not invited!

All businesses which are for-profit and collect and process information on California residents, conduct business in California and meet one of the following criteria will be impacted:

                -have over $25 million in annual gross revenues

                -annually buys or sells personal information of 50,000 consumers, households or devices

                -derives more than 50% of its annual revenue from selling consumers’ personal information

These businesses will be required to get permission from consumers that they will be using or selling their personal information and must have “do not sell my personal information” link on their website homepage that will allow consumers to easily opt out.  They must also delete any personal information that they have stored upon a valid consumer request and could face fines of up to $7500 for non-compliance on each violation.

Another component of this act is its definition of personal information.  The CCPA defines personal information as “information that identifies, relates to, describes, is capable of being associated with or could reasonably be linked, directly or indirectly, with a particular consumer or household.”[1]

My wife works in privacy and has indicated that there are several amendments that are being considered including an amendment that specifically addresses loyalty programs and how they will be impacted (or not) by this new law.  I will have a subsequent post when and if loyalty programs are specifically addressed in the future.  There is also a lot of conjecture as far as what exactly will be enacted and when it will be enforceable, but regardless of whether you are on the business side of this or the consumer side, it should probably be on your radar screen.

This public service announcement has been brought to you by me.

[1] This seems a bit too broad to me, and maybe it is purposely written so, but in my mind, this applies to items like Social Security number, phone number, etc.

Incentive Travel, Reward and Recognition Trends

The Incentive Research Foundation recently released their 2017 Trends Study, which was developed through collaboration by the IRF’s Board of Trustees and advisors.  The study lists 10 important trends for incentive travel, reward, and recognition programs in 2017.  Below are some of those findings along with my observations and comments. The Increasing Demand for Non-Cash… Read more »

Participant Experience: Survey Says …

Our web-based incentive points platform features many modules designed to enhance the participant experience.  Our clients use these to ensure participant engagement and maximize the benefit of their sales incentive or employee recognition programs.  Whether it is the utilization of graphic goal trackers for a sales incentive program or the utilization of badges for “shout-outs”… Read more »