Category: Sales Incentives

Sales Incentive programs

The Importance of B2B Customer Satisfaction and Customer Loyalty

April 2, 2025 by

Achieving and maintaining customer satisfaction is essential for the ongoing success of a business, since customers who trust its products, services, and abilities are more likely to remain loyal. In the B2B space, increasing customer satisfaction is particularly vital, as there are so many competitors vying for the same customers.

Businesses looking to boost B2B customer satisfaction and achieve customer loyalty can do so in a variety of ways. For example,focusing on the 5 P’s of customer satisfaction will create a firm foundation for success.

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A Guide to B2B Rewards Programs

March 20, 2025 by

The importance of B2B rewards programs in today’s landscape cannot be overstated, as these programs are crucial for success in many competitive markets. By placing a focus on building strong relationships, companies can drive brand awareness, increase sales, and improve client retention. However, simply implementing a B2B rewards and loyalty program doesn’t automatically mean success… Read more »

Make Something Happen – Sell Something

December 10, 2021 by

Perhaps you have heard the adage, “Nothing Happens Until Somebody Sells Something.”  It has been attributed to several people, such as Arthur “Red” Motley, Peter Drucker, Thomas Watson (IBM), and Henry Ford.  Regardless of the source, it has been a clarion call of sorts for salespersons through the years – just trying to “make something… Read more »

Channeling Success

October 22, 2019 by

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »

A Welcome Message

July 28, 2017 by

Today I once again direct your attention to the very useful Marketing Profs newsletter, where a recent entry by Laura Forer entitled The Indispensable Welcome Email [Infographic] caught my eye. This well-constructed infographic highlights the value and impact of effective communications, especially at the start of the business relationship. Regular readers of this blog will… Read more »