Author: Jeff Edwards

As Vice President of QIC, Jeff oversees daily operations as well as the company’s strategic marketing initiatives. He has 20+ years in the incentive and recognition industry with prior lengthy experience in retail marketing/advertising and consumer loyalty.

Essential Employee Engagement Statistics and Trends

When you’re trying to boost employee engagement at your company, reviewing relevant data about proven strategies can help you develop approaches for your own workplace. Below, we’ve compiled the latest trends in employee engagement, financial correlations, employee well-being, and more.

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Why B2B Channel Incentive Programs Lose Momentum (and How to Design for Long-Term Engagement)

💡 KEY TAKEAWAY Momentum is lost when programs become transactional – Learn why “set it and forget it” strategies and cash-only rewards turn incentives into expected compensation rather than motivation. Behavior drives results – Discover why rewarding leading indicators, like training and lead generation, creates more sustainable growth than rewarding sales figures alone. Experience beats… Read more »

A Guide to Successful Independent Reseller Programs

Key Takeaways Regain control through alignment Learn how to transform passive external partners into active product ambassadors by aligning their actions with your specific KPIs. Prioritize tangible connections Offering experiential and tangible rewards can help you build long-term B2B loyalty and shared value. Leverage high-touch technology Specialized platforms like IncenTrac® can ensure transparency, facilitate ease… Read more »

The Differences Between B2B and B2C Reward Programs

Key Takeaways B2B loyalty focuses on promoting long-term partnerships, shared value, and customized rewards for multiple stakeholders, while B2C loyalty programs tend to be more transactional, driven by individual emotions, and characterized by smaller, more frequent purchases. However, the traditional separation between B2B and B2C is somewhat dissolving due to technology, AI, and shifting expectations,… Read more »

B2B Loyalty Program and Customer Behavior Statistics

At QIC, we’ve seen firsthand how custom B2B loyalty programs can enhance success for companies and organizations. Perhaps your company has considered or is currently exploring the benefits of implementing a B2B loyalty program. With over seven decades in the industry, we know the value of well-designed and executed programs. But don’t just take it… Read more »