Author: Jeff Edwards

As Vice President of QIC, Jeff oversees daily operations as well as the company’s strategic marketing initiatives. He has 20+ years in the incentive and recognition industry with prior lengthy experience in retail marketing/advertising and consumer loyalty.

The True Cost of Managing B2B Incentive Programs In-House

April 23, 2026 by

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KEY TAKEAWAYS
  • Realize the hidden financial and operational costs of managing B2B incentive programs in-house, from time commitments to IT maintenance.
  • Learn why internal programs often experience cost overruns, delayed launches, and high administrative burdens.
  • Discover how partnering with Quality Incentive Company provides scalable, tax-advantaged, and highly engaging reward solutions that deliver a better ROI.

Companies may be tempted to build an in-house B2B incentive program to save money, but they will often quickly pivot to professional development from an experienced external partner once they realize the hidden costs and impaired functionality of internal systems. In-house teams are often unprepared for addressing the administrative requirements of an incentive program, or lack the resources and bandwidth to keep them viable.

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Essential Employee Engagement Statistics and Trends

March 9, 2026 by

When you’re trying to boost employee engagement at your company, reviewing relevant data about proven strategies can help you develop approaches for your own workplace. Below, we’ve compiled the latest trends in employee engagement, financial correlations, employee well-being, and more.

Why B2B Channel Incentive Programs Lose Momentum (and How to Design for Long-Term Engagement)

February 26, 2026 by

💡 KEY TAKEAWAY Momentum is lost when programs become transactional – Learn why “set it and forget it” strategies and cash-only rewards turn incentives into expected compensation rather than motivation. Behavior drives results – Discover why rewarding leading indicators, like training and lead generation, creates more sustainable growth than rewarding sales figures alone. Experience beats… Read more »

A Guide to Successful Independent Reseller Programs

January 22, 2026 by

Key Takeaways Regain control through alignment Learn how to transform passive external partners into active product ambassadors by aligning their actions with your specific KPIs. Prioritize tangible connections Offering experiential and tangible rewards can help you build long-term B2B loyalty and shared value. Leverage high-touch technology Specialized platforms like IncenTrac® can ensure transparency, facilitate ease… Read more »

The Differences Between B2B and B2C Reward Programs

December 18, 2025 by

Key Takeaways B2B loyalty focuses on promoting long-term partnerships, shared value, and customized rewards for multiple stakeholders, while B2C loyalty programs tend to be more transactional, driven by individual emotions, and characterized by smaller, more frequent purchases. However, the traditional separation between B2B and B2C is somewhat dissolving due to technology, AI, and shifting expectations,… Read more »