Author: Jeff Edwards

As Vice President of QIC, Jeff oversees daily operations as well as the company’s strategic marketing initiatives. He has 15+ years in the incentive and recognition industry with prior lengthy experience in retail marketing/advertising and consumer loyalty. Visit Jeff on Google+

Good Design is Good-Flawed Design is Painful

Avoid Design FlawsDo you notice products or devices that exhibit obvious design flaws?  Could be some tech gadget, household gizmo, or garage tool – when the design is inherently bad, the item is short-lived or practically useless.  This can be painfully frustrating if you purchased it.

Back in the 1980’s a friend of mine purchased a Yugo – an automobile that was initially imported and marketed in the U.S. as a tremendous value – given its $3990 MSRP.  It was promoted with a 10 year/100,000 mile warranty and free maintenance.  The car had to undergo over 500 design changes to meet U.S. regulations and had a top speed of 86 mph, making it the slowest automobile sold in the country.

The Yugo managed to make several Worst Car lists, including TIME’s 50 Worst Cars of All Time.  As for my friend, he hit a parking lot pothole doing 20 mph and his car was totaled.  Referring to the first paragraph above – this can be painfully frustrating if you purchased it.

In the same context, we spend a great deal of time discussing incentive program design.  Peruse the pages of our website, blog, and collateral material and you will recognize a recurring theme: soundly designed programs for the most part, succeed.  In fact, well-designed programs often grow, mature, and continue to produce favorable results for many years.

This article by Paul Hebert – Take Me to the Pilot discusses the value of good program.  Citing a recent article on the University of Chicago site, he draws some interesting conclusions about program effectiveness.  As Paul accurately points out-

“More often than not… any discussion on how and why an incentive failed will ultimately come back to a program design flaw.  And for the record – designing incentives isn’t easy. There are a lot of moving parts and a lot of psychology that go into the proper design of a program.”

I encourage you to read his entire article and the referenced study – well worth the time.  Paul sums up his post with this: Rewards work in most business situations.  WHEN DESIGNED APPROPRIATELY.

We agree!  In fact, we so agree with the importance of good program design that we offer our expert consultation at NO CHARGE.  Contact us to discuss your next program – to avoid a painfully frustrating experience.

Recognition is Universal

I’m a big fan of the Twilight Zone series.  I have DVD’s of all the episodes and I still watch them when I happen to catch one being shown.   One of my favorite episodes (along with To Serve Man) featured Roddy McDowall as biologist Sam Conrad who is scheduled to go on a mission to… Read more »

Safety Should be a Lifestyle

When it comes to employee recognition programs, none are more important or impactful as well-crafted, properly executed employee safety programs.  Keeping employees safe at work should be an essential part of any organization’s mission, and we are proud to play a role in assisting our clients with this important responsibility. June has been named National… Read more »

Engagement by the Numbers

Last week the Gallup Organization released its report on The State of the American Workplace and as usual, the 214-page study is full of fascinating insights relating to employee engagement.  Gallup began tracking employee engagement in the U.S. in 2000 and while their findings have revealed little change in overall engagement, there has been minor… Read more »