October 10, 2014 by Michelle Chappell
If you are a regular reader, you may have noticed that several of our blog entries stress the importance of effective program communication within any incentive program. Whether you are awarding years of service points in an employee recognition program or communicating your latest sales promotion within a channel sales program it is important to keep your participants in the know.
A common question that comes up when discussing program design and communication is, “What if my participant does not have access to a computer?” This question always catches me a little off-guard as my personal experience tells me that everyone is online (and likes it). Even my 85 year old grandfather travels with his iPad, checks email from his smartphone and builds computers as a hobby. All this being said, the question does made me think, “What does the research tell us about computer and internet usage trends?”
The Pew Research Center’s report titled The Web at 25 in the U.S., confirmed what I had until now only assumed to be true. Internet and computer usage has greatly increased over the past 25 years and, in some demographics, has reached well over 90%. Please see the table below for a breakdown of some of information provided in the report:
The usage of smartphones has also jumped significantly to 58% since the Pew Research Center first asked the question in 2011. This infographic by the U.S. Census Bureau also supports the same trends identified in the Pew Research Center’s report.
This research affirms my assumptions and provides a clear answer to questions about participant connectivity. While we still have clients that choose to continue with printed materials (such as reward catalogs and paper redemption certificates), most have embraced the digital age. Today’s incentive program participant can more easily be engaged with real-time virtual reward catalogs, online redemptions, and comprehensive recognition platforms that can be accessed from computers or mobile devices with ease.
May 14, 2014 by Alison Newman
One of the most important aspects of planning your employee recognition, safety, wellness or years of service awards program is to know your employees. I recently met with the Chief Human Resources Officer and the Human Resources Manager of a client to plan their employee recognition program. The CHRO is new, he has only been… Read more »
February 28, 2014 by Alison Newman
Events are FUN! Michelle and I discussed the other day our love of planning different types of events. From cook outs and dinner parties for family and friends to races, appreciation luncheons, or recognition and incentive program kick-offs. Kick-Off events get people excited. Whether you are launching casual Friday, an incentive program or your new website,… Read more »
January 21, 2014 by Jeff Edwards
“You’re either in or you’re out.” A long-time friend and former partner is oft-times heard uttering these words – his way of sizing up situations and dealing with indecision or ambiguity. While applicable in a good number of life and business scenarios, it doesn’t reflect employee engagement in the American workplace, according to Gallup’s 2013… Read more »
November 12, 2013 by Jeff Edwards
As I discussed in my last post, Employee Recognition: Not a Quest but a Journey, implementing an employee recognition program requires thoughtful consideration and planning. With attention to detail your program will be beneficial and significantly meaningful to the organization and program participants. Last time we identified several program components as factors for success. Program… Read more »
November 1, 2013 by Alison Newman
November has always been one of my favorite months. The trees are changing colors, the air is cool, and turkey…lots of turkey. With November comes my favorite holiday, Thanksgiving! I love spending time with family and friends, eating all different kinds of food, but most importantly the message of the holiday: thankfulness. A popular practice… Read more »