Category: Employee Safety Incentives

Employee safety incentive programs

Incentive Program Design – Take Aim with these Best Practices

Incentive Program Design – Take Aim with these Best PracticesThose of you who have read this blog with any regularity may remember my post entitled Website Demolition and Incentive Program Design. In that post, I reference a great article about web site design and compare it to incentive program development.

Well, I’ve now found a companion piece to that article – This is not for you, by Steven Dennis. Once you read that particular blog post, you’ll definitely get the fact that I enjoy sarcasm! And while the tone of This is not for you is sarcastic, its message is clear. And that message is that the best marketing plans are those that speak directly and specifically to a target audience. If one tries to reach all audiences with the same message, the result is dilution and ineffectiveness.

The same holds true for recognition and incentive program design.  In order to be effective, these programs must identify the specific audience (i.e., participants) whose behaviors can actually impact the desired business result. Then the key performance indicators and award rules must be developed in such a way that they are relevant (or meaningful) to that audience.

And here’s where the link to my prior post comes in. In that post, I suggest that “. . . for a program to be successful, the sponsor should remember that it cannot just provide a solution to a particular business challenge or opportunity. It must also fully meet the participants’ interests, needs and desires.” That recommendation should be kept top of mind when developing KPIs and award rules that will be relevant to the targeted audience.

So, in summary, the lessons to be learned from these articles are really pretty simple.

1 – Make sure that the program participants you select (or target) are those that can really impact your business objectives.

2 – Make sure that the KPIs and award rules you develop are relevant to those participants.

Your program will be much more likely to succeed if you satisfy these important conditions. Other best practices are available here, and as always, we invite you to contact us for assistance – or to learn more.

Incentive and Recognition Program ROI – Review Objectives and Indicators

“I” “I BELIEVE” “I BELIEVE THAT” “I BELIEVE THAT WE” “I BELIEVE THAT WE WILL KEEP OUR INCENTIVE/RECOGNITION PROGRAM FRESH BY REVISING GOALS AND OBJECTIVES THROUGHOUT THE LIFE OF THE PROGRAM.” Now that we have that out of the way, I find myself guilty of not pushing clients to adjust program goals and objectives as… Read more »

July – Incentive Program KPI Awareness Month

OK – I admit naming July as Incentive Program KPI Awareness Month is a stretch (and hard to say in one breath), but turns out it isn’t really that far off the plate (just a little bit outside).  We have no shortage of national awareness causes and events each month and July is no exception. … Read more »

Program Design: Balancing Meaningful Budgets and Measurable Expectations

Our sales team recently worked on a channel sales opportunity that highlighted the importance of program design – specifically balancing the program budget and participant expectations. The key to success in this process is to understand and reconcile the following factors: the value of expected incentive earnings that will be meaningful to the program participant,… Read more »

5 Program Design Dragons that must be Slayed

Watching the 2002 movie Reign of Fire (Matthew McConaughey, Christian Bale) left me with one overwhelming and undeniable truth: the free reign of undomesticated, large, fire-breathing dragons is not conducive to a life of peace and prosperity.  As long as those dragons are around all activities are focused on avoidance, survival and a meager existence… Read more »