Tag: Incentives

The X’s and O’s of Incentive Program Design

The X’s and O’s of Incentive Program DesignAt QIC we decided to follow up the Broncos – Seahawks Big Game with a soup bowl (or two) of our own.  For a little friendly competition we had a soup cook-off (dubbed the QIC Souper Bowl) on the Monday following the Seahawks’ victory.  In the process I discovered a direct parallel to effective incentive program design.

Although the soups were delicious and the conversation was excellent, our competition was missing one major element: a clear rules structure and scoring system.  When the time came to turn in the scorecards, many were confused on how to vote for their favorite soup. An unclear ballot and rating system (created by yours truly) was to blame. Some contestants were ready to throw their red flag onto the cafeteria floor! Luckily we cleared up any confusion and Joe’s Cheesy Wild Rice Soup was declared the 2014 QIC Souper Bowl Champion.

We work with clients every day to develop effective incentive program rules and guidelines – which are communicated to program participants via easy to understand program guides.  As you can see from the example above, even the most practiced of us can drop the ball when we are creating programs on the fly!

To avoid confusion – like our Souper Bowl balloting process – the program guide should clearly communicate program specifics.  Consider these key elements when drafting yours:

  • Audience type.  Who are you trying to motivate and what is their knowledge level?  For example, within an employee recognition program, using industry-specific acronyms may be appropriate. On the other hand, if you are targeting a new customer base utilizing a loyalty program it may be beneficial to be more specific.
  • Key Performance Indicators.  Clearly define and communicate actions or behaviors participants will be rewarded for, and explain these as specifically as possible.  If your program has several ways your participants can earn points, grouping related activities together can help make your program guide easier to understand and remember.  For example, in a safety incentive program there are most commonly monthly, quarterly, and annual goals that need to be achieved in order to earn incentives. Grouping them by time-period helps your participants to stay engaged and on track.
  • Ongoing Communication.  Finally, make sure you communicate your rules and any changes made throughout the year.  It is an excellent idea to call out some key elements via an email blast and then direct them to your rewards website to get all of the details.  The more your participants know the more successful and engaged they will be.

Although our soup cook-off was small in comparison to most incentive programs, the impact a little disorganization had was significant.  Make sure you give the development of your program guide the time and attention it deserves, and contact us to find out more about effective incentive program design.

Recognition and Incentive Rewards – Trophy Value Lasts a Lifetime

In the Incentive and Reward Recognition industry, there are many articles, whitepapers, etc. written about this idea of Trophy Value as it relates to the rewards offering.  Trophy Value meaning the continued reminder tangible rewards, as opposed to non-tangible rewards (e.g., cash and gift cards), provide of the task completed and the work performed in… Read more »

A New Year’s Look at Recognition & Incentive Strategy and Tactics

This is my first post of the new year, and I must admit that I’m finding it a bit of a challenge to get started again following the holidays.  After all the social and professional excitement that accompanies the completion of another year, January is a time when it can be easy to lose focus.… Read more »

Rob’s Top 5 from 2013 – QIC Recognition and Incentive Posts

We’ve had a successful and productive year here at QIC, with several significant additions to our team, numerous new program start-ups, and the launch of this blog. It’s been fun, interesting and entertaining coming with commentary on recognition and incentive topics that (we hope) have been valuable for our followers. It’s been insightful and enjoyable to… Read more »

Employee Recognition Engagement and the Endowed Progress Effect

One key factor in achieving early engagement in an employee recognition or sales incentive program is often overlooked – dedicating a small portion of your budget for enrollment or activation in the program.  This does not have to be a substantial monetary investment, but simply a little something to get the participant started while reinforcing… Read more »

Happy New (Recognition and Incentive Program) Year!

Almost everyone I speak with has been busy with the hustle and bustle of the holidays during the past few weeks, and QIC’s account management team is no exception!  During the month of December we not only plan new recognition and incentive program launches, but many re-launches need to be in place by January 1st. … Read more »