Tag: Channel Sales Incentives

The Importance of B2B Customer Satisfaction and Customer Loyalty

April 2, 2025 by

Achieving and maintaining customer satisfaction is essential for the ongoing success of a business, since customers who trust its products, services, and abilities are more likely to remain loyal. In the B2B space, increasing customer satisfaction is particularly vital, as there are so many competitors vying for the same customers.

Businesses looking to boost B2B customer satisfaction and achieve customer loyalty can do so in a variety of ways. For example,focusing on the 5 P’s of customer satisfaction will create a firm foundation for success.

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Sales and the Performance Arena

June 9, 2016 by

A recent study conducted by the Incentive Research Foundation sheds some interesting light on rewards favored by incentive program participants.  It also describes the relationship and importance of certain “awarding dynamics” to overall program success. The physicality of the award presentation The visibility or notoriety gained by recognition among coworkers The inclusion of executive management… Read more »

Incentive Programs – Do You Need a Bigger Boat?

August 27, 2014 by

Just a few weeks ago, one of the most popular TV events of the summer concluded – Shark Week on the Discovery Channel.  One reason for its popularity is our fascination and fear of those steely-eyed predators.  My two daughters and I love sharks – in fact, one of mine and my oldest daughter’s bucket… Read more »

Program Design: Balancing Meaningful Budgets and Measurable Expectations

June 3, 2014 by

Our sales team recently worked on a channel sales opportunity that highlighted the importance of program design – specifically balancing the program budget and participant expectations. The key to success in this process is to understand and reconcile the following factors: the value of expected incentive earnings that will be meaningful to the program participant,… Read more »

Effective Communications Improve Engagement

March 4, 2014 by

Effective communications are instrumental to the success of any business, organization or enterprise.  As Rob Miklas colorfully illustrates in this post – A Smoother Flight with Effective Program Communications – without effective communications your recognition or incentive program will most likely never reach its full potential. Like regular announcements from the flight deck, pertinent program… Read more »

Take Out Pizza and Online Points Programs – How Convenient!

December 23, 2013 by

I’ve discovered some interesting parallels between QIC’s online points programs – on the IncenTrac® platform — and take-out pizza.  First, I have a confession to make — I don’t cook (gasp!), and it’s not that I don’t know how or that I don’t enjoy cooking — I just don’t do it. It is time consuming… Read more »