How a Sales Incentive Program Works – Infographic
Category: Sales Incentives
Sales Incentive programs
Whether your Mission is a Comet or Motivation-Tracking is a Necessity
Getting to a comet from Earth doesn’t happen overnight, but most Earthlings would be fairly pleased with the distance between themselves and the massive objects in our solar system. And if your destination is 67P/Churyumov-Gerasimenko, the trip would take you over seven years. Most scientists would consider the time a worthy investment for the knowledge… Read more »
A Seasonal Perspective on Program Strategy
It’s the middle of autumn. It’s getting darker earlier every day. The Thanksgiving and Christmas holidays are still a month or more away. I know of many people (including me) who find that these seasonal circumstances can conspire to make them a bit sluggish. I’ve also seen companies that have been driving hard toward their… Read more »
Incentive Programs in a Connected World
If you are a regular reader, you may have noticed that several of our blog entries stress the importance of effective program communication within any incentive program. Whether you are awarding years of service points in an employee recognition program or communicating your latest sales promotion within a channel sales program it is important to… Read more »
An Incentive for Brand Strategy
My post today refers once again to a trusted resource for current marketing information, the Marketing Profs e-newsletter. In a recent edition, Bob Domenz writes a very interesting article about updating B2B brand strategy. In it, he outlines those circumstances that are likely to signal a need for a reconciliation of brand strategy with business… Read more »
Incentive Programs – Do You Need a Bigger Boat?
Just a few weeks ago, one of the most popular TV events of the summer concluded – Shark Week on the Discovery Channel. One reason for its popularity is our fascination and fear of those steely-eyed predators. My two daughters and I love sharks – in fact, one of mine and my oldest daughter’s bucket… Read more »