B2B customer engagement helps to provide meaningful, value-driven interactions and ensures that long-term partnerships are possible and healthy. A B2B customer engagement strategy can involve multiple touchpoints and channels, such as email marketing, webinars, in-depth consultations, customer loyalty programs, and more, and we examine the diverse opportunities in our post.
(more…)The Importance of B2B Customer Satisfaction and Customer Loyalty
Achieving and maintaining customer satisfaction is essential for the ongoing success of a business, since customers who trust its products, services, and abilities are more likely to remain loyal. In the B2B space, increasing customer satisfaction is particularly vital, as there are so many competitors vying for the same customers. Businesses looking to boost B2B… Read more »
A Guide to B2B Rewards Programs
The importance of B2B rewards programs in today’s landscape cannot be overstated, as these programs are crucial for success in many competitive markets. By placing a focus on building strong relationships, companies can drive brand awareness, increase sales, and improve client retention. However, simply implementing a B2B rewards and loyalty program doesn’t automatically mean success… Read more »
Company Core Values: Strategies, Impacts, and Examples
Company Core Values: Strategies, Impacts, and Examples During a company’s early days, it’s not unusual to prioritize the job at hand and provide the best work possible for customers or clients. As time passes, however, businesses will often look to define themselves and their brand by either establishing core principles or putting a name to… Read more »
Best Wishes for 2025 – Happy New Year from QIC!
And just like that – 2025 is here! Typical of every New Year, this is a time of reflection on another year that has passed too quickly – and anticipation of what will be in the one to come. While it does seem like only yesterday that we posted best wishes for a new year… Read more »
A Day of Thanksgiving
Baked or deep-fried turkey? Stuffing or dressing? Whole berry or jellied cranberry sauce? Football or family games? Early gathering or late? Regardless of the meal, or how or when you celebrate Thanksgiving, make it a day of reflection and an opportunity to let others know how much they mean to you. With all the meal… Read more »