When we design programs, yes, we recognize great results and actions that participants have taken. But what we’re really trying to do is help our clients motivate and inspire behavior – creating changes in everyday actions that will lead to the desired end result.

This is particularly important in safety programs or anything that is employee-facing. You can have some small incentive for achieving “accident-free days” or “no incidents.” But really, that is not what we want the core of the program to be. We want to create a program that drives the behaviors that create a base culture of safety.