Author: Jeff Edwards

As Vice President of QIC, Jeff oversees daily operations as well as the company’s strategic marketing initiatives. He has 20+ years in the incentive and recognition industry with prior lengthy experience in retail marketing/advertising and consumer loyalty.

Tone is Always Important

Tone is always important

Ask a guitar player what the most important, most sought-after, most valuable part of playing is, and he/she is likely to say tone.  Tone is king!  Pure, transcendent tone is what all guitarists long for.  According to this article on, “tone is the holy grail for all guitarists.”

While tone is certainly important to Warren Haynes, Derek Trucks, or [insert your favorite guitar hero here] – tone is equally important in our everyday “performances.”  We may not be on a literal stage, but we should always be mindful of our audience.  Whether engaged in face-to-face conversation, speaking over the phone, or leaving a voice message, it’s important to convey a friendly, helpful tone.

Tone is also conveyed in written communication, so before you press the send button, read your email message one more time.  Consider how your message might be received on the other end.  This is especially important with text messages, which often do not include standard punctuation and spelling.  I’m finding that as more people become accustomed to text messaging, they tend to compose email messages the same way – and this can lead to misunderstanding.  It’s always better to use a cordial tone, whether communicating with a client, peer, associate, friend, or family member.

QIC exclamation #3 is: Maintain a Tone of Friendliness.  This is our goal for the entire organization, and we earnestly seek to live it every day.  Challenging?  Certainly.  Rewarding? Absolutely. 

After all, tone is the holy grail for guitarists and should be for all of us.

Cows, Cow Dogs, and Culture

Last month while discussing employee engagement and culture, I mentioned David Friedman and his company, High Performing Culture.  David provides his clients with a practical, sustainable way to identify and build cultural behaviors (he calls these fundamentals).  At QIC, we refer to our fundamentals as “exclamations,” as they exclaim our high standards and commitment to… Read more »

The Reward Debate

A common topic in our industry centers around the benefits of differing reward types and their effectiveness to motivate when used in incentive and recognition programs.  With much discussion and debate, many have offered theories and best practice formulas to substantiate their positions.  Today we are fortunate to have more resources than ever which focus… Read more »