Author: Jeff Edwards

As Vice President of QIC, Jeff oversees daily operations as well as the company’s strategic marketing initiatives. He has 20+ years in the incentive and recognition industry with prior lengthy experience in retail marketing/advertising and consumer loyalty.

Why B2B Channel Incentive Programs Lose Momentum (and How to Design for Long-Term Engagement)

February 26, 2026 by

💡 KEY TAKEAWAY
  • Momentum is lost when programs become transactional – Learn why “set it and forget it” strategies and cash-only rewards turn incentives into expected compensation rather than motivation.
  • Behavior drives results – Discover why rewarding leading indicators, like training and lead generation, creates more sustainable growth than rewarding sales figures alone.
  • Experience beats cash – Understand the psychology behind non-cash rewards and how QIC’s curated approach builds emotional loyalty that spreadsheets cannot.

Investing in an incentive program for your internal sales team or external partners can greatly enhance your operations and drive further revenue, but you need to keep your program relevant. Many companies will launch programs with plenty of fanfare, only to see engagement drop off after the initial hype.

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A Guide to Successful Independent Reseller Programs

January 22, 2026 by

Key Takeaways Regain control through alignment Learn how to transform passive external partners into active product ambassadors by aligning their actions with your specific KPIs. Prioritize tangible connections Offering experiential and tangible rewards can help you build long-term B2B loyalty and shared value. Leverage high-touch technology Specialized platforms like IncenTrac® can ensure transparency, facilitate ease… Read more »

The Differences Between B2B and B2C Reward Programs

December 18, 2025 by

💡 Key Takeaways B2B loyalty is relationship-driven. It centers on long-term partnerships, shared value, and customized rewards for multiple stakeholders—while B2C loyalty tends to be more transactional, emotionally driven, and built on smaller, more frequent purchases. The B2B/B2C divide is dissolving. Technology, AI, and shifting expectations are blurring the traditional separation between the two. Universal… Read more »

B2B Loyalty Program and Customer Behavior Statistics

December 17, 2025 by

At QIC, we’ve seen firsthand how custom B2B loyalty programs can enhance success for companies and organizations. Perhaps your company has considered or is currently exploring the benefits of implementing a B2B loyalty program. With over seven decades in the industry, we know the value of well-designed and executed programs. But don’t just take it… Read more »

A Guide to Dealer Loyalty Program Design

December 17, 2025 by

Many organizations rely on external dealers and distributors to connect with customers, promote products and services, and boost sales. But when key parts of your operation aren’t located in-house, it can increase uncertainty and reduce control. 💡 The good news: You can regain that control with a custom dealer incentive program that keeps your distributors… Read more »