Distributor or dealer loyalty programs, are fundamental in the modern, competitive B2B landscape. These programs incentivize and reward your distributors and dealers for meeting outlined business objectives, which ensures both a boost in output and strong, ongoing relationships with those you rely on for success.

When you implement a loyalty program, you can help to set your business apart from competitors who don’t, drive revenue growth, increase your retention rates, and enhance the size of accounts. The choice is simple, so let’s take a look at creating a program that works.

Set Your Program’s Goals

As you begin to plan your dealer loyalty program, you will want to have a clear idea of your goals so you can better measure your ongoing success.

• Determine your objectives – For the best results, your rewards program should align with any initiatives and strategies you have in place for your sales and marketing departments. You may want to sell more quantities of a specific product, bring in more customers, or boost your retention numbers. Whatever your goals, make sure they are measurable and achievable.
• Classify your audience – Addressing who your dealers and distributors are, which industries they work with, and the unique challenges they face will impact your decisions as you outline your goals and plan your incentive program. Also, ask yourself what your dealer’s demographics are, how their goals align with yours, what their current performance levels are, and more.
• Choose your KPIs – To create an effective dealer loyalty program, you will need clear KPIs so you can track performance and ensure success. Possibilities include measuring increases in sales, increases in order size, overall ROI, boosted retention rates, increases in referrals, and more.

Include the Right Rewards

If you want your distributors and dealers to be properly motivated, include and feature rewards that appeal to them.

As you review incentive and rewards ideas, it’s a good idea to make your rewards scalable and tailored to people at different performance levels and roles. This will help you ensure that you are matching both reward type and value to the appropriate individuals.

At Quality Incentive Company, we recommend working with:

• Lifestyle merchandise rewards from premium brands like Cuisinart, Samsung, Sony, Apple, Microsoft, and many others
• Individual travel rewards, featuring appealing locales, experiences, and live venues.

Consider Your Budget

Understanding your overall budget is critical to ensure your approach is meaningful to dealers and distributors. The good news is that when properly designed, dealer and distributor loyalty programs are self-funding. By partnering with a trusted provider like QIC, every aspect of your program is covered – program design, technology, administration, and rewards fulfillment – and all from a single source.

Effective Loyalty Program Tools and Technology

Successful, scalable, and efficient loyalty programs, require tools and technology that engage participants, manage program data, and keep everyone informed of progress.

For any incentive rewards company you work with, be sure to discuss and review the following:

• Training and education materials designed for your internal team and your distributors
• Submission and verification systems that will help you to validate KPI successes and prevent fraud
• Marketing and communication tools that will streamline multichannel message delivery within the engagement platform
• Integration tools that will allow you utilize your dealer loyalty programs alongside CRM systems and other spaces
• Distributor segmentation systems that will help you to break down your distributor network by company, region, and performance, giving you clearer metrics
• Cloud-based and mobile capabilities to increase engagement and reduce friction
• Performance tracking tools that will deliver detailed reports, engagement analytics, and real-time ROI data

Measure Your Results and Refine

Since any distributor incentive program needs to maintain long-term viability, you will want to have a plan in place to examine your successes and evaluate ways you could improve the program. QIC’s dedicated client services team provides day-to-day support and regular program reviews, so your program can mature according to best practice insights.

Let QIC Build You a Custom Dealer or Distributor Loyalty Program

The QIC team specializes in channel sales incentive programs that:

• Can fit within any B2B niche
• Can provide metrics evaluating achievements for diverse KPIs
• Offer worthwhile rewards your partners will benefit from
• Incorporate key business data to create better and more streamlined processes

Start Building an Incentive Program with QIC

By investing in the distributors and dealers who contribute to your success, you can ensure mutually beneficial partnerships for years to come. Contact the team at QIC today and we can begin customizing an ideal dealer or distributor incentive program.