QIC Blog

Key Takeaways

• B2B loyalty focuses on promoting long-term partnerships, shared value, and customized rewards for multiple stakeholders, while B2C loyalty programs tend to be more transactional, driven by individual emotions, and characterized by smaller, more frequent purchases.
• However, the traditional separation between B2B and B2C is somewhat dissolving due to technology, AI, and shifting expectations, as the buyer, regardless of context, is fundamentally the same person who demands seamless, human-to-human, and personalized experiences.
• Effective loyalty programs, whether in B2B or B2C spaces, are built upon universal principles known as loyalty drivers, including brand affinity, personalization, and convenience, elements companies must tailor to the specific complexity of the B2B business ecosystem or the speed of the B2C consumer journey.

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