Tag: channel sales incentive programs

A Guide to B2B Rewards Programs

March 20, 2025 by

The importance of B2B rewards programs in today’s landscape cannot be overstated, as these programs are crucial for success in many competitive markets. By placing a focus on building strong relationships, companies can drive brand awareness, increase sales, and improve client retention.

However, simply implementing a B2B rewards program doesn’t automatically mean success – you must take a strategic approach driven by data, optimization, and communication. When carefully and properly designed, B2B rewards programs are proven, worthwhile investments that provide short and long-term positive results.

Whether you work with distributors, dealers, agents, and/or resellers, a B2B rewards program can greatly benefit your business.

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Channeling Success

October 22, 2019 by

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »

Registration is Key to Program Success

March 10, 2015 by

Regardless of the type of incentive or recognition program being designed, a key element of a successful program is successfully registering your targeted participants. In a recent blog by Roy Bergameska of Deluxe Corporation called “Reward Program KPIs: How to Measure Registration Success,” the author tackles this key element to getting a program off the… Read more »

Whether your Mission is a Comet or Motivation-Tracking is a Necessity

November 18, 2014 by

Getting to a comet from Earth doesn’t happen overnight, but most Earthlings would be fairly pleased with the distance between themselves and the massive objects in our solar system. And if your destination is 67P/Churyumov-Gerasimenko, the trip would take you over seven years. Most scientists would consider the time a worthy investment for the knowledge… Read more »