Category: Sales & Marketing Solutions

A Guide to B2B Rewards Programs

March 20, 2025 by

The importance of B2B rewards programs in today’s landscape cannot be overstated, as these programs are crucial for success in many competitive markets. By placing a focus on building strong relationships, companies can drive brand awareness, increase sales, and improve client retention.

However, simply implementing a B2B rewards program doesn’t automatically mean success – you must take a strategic approach driven by data, optimization, and communication. When carefully and properly designed, B2B rewards programs are proven, worthwhile investments that provide short and long-term positive results.

Whether you work with distributors, dealers, agents, and/or resellers, a B2B rewards program can greatly benefit your business.

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The Motivation Equation

July 31, 2023 by

The motivation of recognition and incentive program participants is at the core of any HR or sales & marketing solution. After all, the goal of recognition and incentive programs is to reinforce existing attitudes/behaviors and bring about new levels of engagement and performance. Obtaining desired outcomes (and being able to model ROI) is determined by… Read more »

Make Something Happen – Sell Something

December 10, 2021 by

Perhaps you have heard the adage, “Nothing Happens Until Somebody Sells Something.”  It has been attributed to several people, such as Arthur “Red” Motley, Peter Drucker, Thomas Watson (IBM), and Henry Ford.  Regardless of the source, it has been a clarion call of sorts for salespersons through the years – just trying to “make something… Read more »

Channeling Success

October 22, 2019 by

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »