We’ve been writing about the importance of effective incentive and recognition program design for many years. In today’s workplace, it is as important as ever. At the core of effective program design is goal setting, and there is a right and wrong way to go about establishing meaningful, measurable, and effective goals.

The Incentive Marketing Association’s (IMA) latest podcast, produced by its Incentive & Engagement Solutions Providers group, discusses the challenges associated with organizational goal setting. While the challenges are many, this episode focusses on five goal-setting sins to avoid.

Episode 8 – “5 Goal-Setting Sins to Avoid” can be accessed here, and features QIC’s own Mike Sullivan, Director of Business Development. In addition to Mike, Ayelet Fishbach, Professor at the University of Chicago, and Tom Miller, Lecturer at Metropolitan State University of Denver, also weigh in on this important topic.