Category: Customer Loyalty

Customer Loyalty Incentive Programs

The Importance of B2B Customer Satisfaction and Customer Loyalty

April 2, 2025 by

Achieving and maintaining customer satisfaction is essential for the ongoing success of a business, since customers who trust its products, services, and abilities are more likely to remain loyal. In the B2B space, increasing customer satisfaction is particularly vital, as there are so many competitors vying for the same customers.

Businesses looking to boost B2B customer satisfaction and achieve customer loyalty can do so in a variety of ways. For example,focusing on the 5 P’s of customer satisfaction will create a firm foundation for success.

(more…)

Channeling Success

October 22, 2019 by

Channel partners play an important role in marketing and selling manufacturer’s or producer’s products, services, and technologies.  In an increasingly competitive marketplace, a channel partner reward program can be effective by focusing on behaviors that drive bottom-line success. A recent study conducted by the Incentive Federation concluded that 43% of all businesses use non-cash channel… Read more »

A Welcome Message

July 28, 2017 by

Today I once again direct your attention to the very useful Marketing Profs newsletter, where a recent entry by Laura Forer entitled The Indispensable Welcome Email [Infographic] caught my eye. This well-constructed infographic highlights the value and impact of effective communications, especially at the start of the business relationship. Regular readers of this blog will… Read more »