How do we build deep loyalty in a highly competitive market? I think how we really encourage loyalty is by creating programs and participant experiences that are personal and meaningful.

For our client side, our solutions are not one-size-fits-all. We want to get their goals, and we want to create programs that are helping them to achieve those goals. But on the flip side, the loyalty for the participants themselves within the program is about something different. We want them to do the behavior and get the points, but the way that we help our clients to drive that loyalty is through a very meaningful, personal redemption.

Here is how we approach the participant experience to create a connection that goes beyond a simple transaction.