Key Takeaways

Working with external teams and independent resellers can make a real impact on your bottom line, enhancing your revenue potential. In fact, 75% of global trade comes directly from indirect sales channels. But working with external partners also relinquishes some level of control since these resellers aren’t part of your core team.

You can regain control, however, by implementing proven independent reseller programs that drive desired behaviors, adhere to organizational goals, and provide comprehensive incentive solutions. In no time at all, your resellers will become so aligned with your objectives that they’ll feel like an extension of your in-house team.

Key Takeaways B2B loyalty focuses on promoting long-term partnerships, shared value, and customized rewards for multiple stakeholders, while B2C loyalty programs tend to be more transactional, driven by individual emotions, and characterized by smaller, more frequent purchases. However, the traditional separation between B2B and B2C is somewhat dissolving due to technology, AI, and shifting expectations,… Read more »

Thanksgiving serves as an important reminder to pause, appreciate, and savor the relationships that bring true meaning to our lives. This Thursday, many will gather around the table to enjoy great food and the company of family and friends, and to express love and appreciation to those who matter most. On behalf of the entire… Read more »

Distributor or dealer loyalty programs are fundamental in the modern, competitive B2B landscape. These programs incentivize and reward your distributors and dealers for meeting outlined business objectives, which ensures both a boost in output and strong, ongoing relationships with those you rely on for success. When you implement a loyalty program, you can help to… Read more »