Category: Customer Loyalty

Customer Loyalty Incentive Programs

Incentive Programs – Do You Need a Bigger Boat?

August 27, 2014 by

Incentive Programs – Do You Need a Bigger BoatJust a few weeks ago, one of the most popular TV events of the summer concluded – Shark Week on the Discovery Channel.  One reason for its popularity is our fascination and fear of those steely-eyed predators.  My two daughters and I love sharks – in fact, one of mine and my oldest daughter’s bucket list items is to go cage diving with Great White Sharks in South Africa.  Even our favorite movie is Jaws.  It has been said that Jaws set beach tourism back several years because almost everyone was scared to go into the water after seeing the movie!

Like a swimmer in the waters around Amity Island, you may have some concern about what swims beneath the surface when considering channel sales incentive programs or employee recognition.  You may be concerned with results or budget requirements, or perhaps participant engagement.  With thorough preparation and thoughtful execution you can swim with the sharks.  As chief Brody found out in the end, it wasn’t the size of the boat that made the difference, but one well-aimed rifle shot.

This post by Jeff Edwards discusses how instrumental proper incentive program design and communication are to achieving desired outcomes.  Just as you wouldn’t jump into shark-infested waters without proper equipment or instruction, neither should you attempt to implement an incentive program without first considering the key elements that are mission critical.

Michelle Chappell identifies three key elements in her post, The X’s and O’s of Incentive Program Design that help to insure the best chance of not only surviving, but thriving in today’s environment.

Venturing into the “deep waters” of recognition and incentive programs, there is nothing to fear from the murky darkness!  With proper planning, tools, and instruction you’ll be able to identify and deal with the sharks that threaten to impede your progress.

Ready to jump-start your business with a channel sales incentive program, or implement an employee recognition program?  Contact us – we would love to show you that “yes, it is safe to go back into the water.”

Taking Incentive Programs Back to School

August 26, 2014 by

As I travel around the country these days, I encounter the unmistakable signs of the “back-to-school” season – more traffic, football games, advertisements for school supplies and less crowded airplanes, just to name a few. It’s been a couple of years since our family has experienced this rite of passage first-hand – and I must… Read more »

An Incentive to Review and Assess

August 7, 2014 by

I have been working in the incentive and recognition industry for nearly fifteen years and have grown accustomed to its seasonal stages.  For example, summer’s arrival means the opportunity for mid-year review and assessment.  It is the perfect time for clients to take stock of the state of their businesses, and make plans for the… Read more »

Incentive Program Design – Take Aim with these Best Practices

July 1, 2014 by

Those of you who have read this blog with any regularity may remember my post entitled Website Demolition and Incentive Program Design. In that post, I reference a great article about web site design and compare it to incentive program development. Well, I’ve now found a companion piece to that article – This is not… Read more »