Author: Rob Miklas

At Quality Incentive Company, Rob is responsible for leading the company’s business development efforts in both the employee recognition and sales/channel arenas. He has more than 10 years of experience in the recognition and incentive industry, having served as president and CEO of Atlanta-based Loyaltyworks before joining QIC in 2011.

Performance Appraisals – Key to Employee Recognition and Incentive Program Success

directionIt’s that time of year when many of our clients evaluate the employee recognitioncustomer incentive and employee safety incentive programs that they sponsor with an eye toward their continuation and/or expansion in the upcoming year. Curtailment and abandonment are also options, but let’s not dwell on those possibilities! In all seriousness, whether the news is good, or not so good, we as employee recognition and incentive service providers have a responsibility to help our clients understand whether their programs are effective and impactful.

To do that, we have found that it is important to look at a range of metrics. The most important of those necessarily reside with the clients, because they own the data on retention, turnover, revenue and profit improvement and the like. In some cases that information is shared with us, which helps us immeasurably in our efforts to adjust and enhance program design parameters. Accordingly, we encourage our clients to share as much data on performance metrics as they can with us.

However, in many cases that information is closely held by our clients, for a host of very good reasons. When that occurs, we look to other metrics that we can derive from the program operation itself to give us, and our clients, a good feel for their programs’ success. Among these are measures such as:

  •  award active percentage,
  • period-to-period growth in point issuance, by award indicator (if available),
  • redeem active percentage,
  • cumulative redemption rate, and
  • benchmark comparisons to composite metrics of similar programs.

We calculate each of these metrics across both time periods and programs so that relevant and meaningful comparisons and inferences about program success can be made. We would welcome the chance to discuss these metrics and their application in more detail with you. We’re confident that they could provide meaningful insights into the employee recognition and/or incentive programs that you sponsor – just as they do for our current clients.

Easing Into the Online B2B World: Utilizing Channel Sales Incentive Programs

A recent posting on the highly useful Marketing Profs newsletter provided some excellent insights into How B2B Commerce is Changing. The article, written by Ayaz Nanji, presents and analyzes the results of a survey of: — how business-to-business (B2B) interactions are changing, — why these changes are occurring, and — the challenges that companies face in… Read more »

Channel Sales Incentives and Free Parking – a Practical Lesson

Ease-of-use is an oft-cited and arguably overworked term.  But in my experience, ease-of-use can many times facilitate frequent use.  Here’s one example. How often have you set out on a shopping expedition, errand, dining experience, etc., and been frustrated by the inability to find a parking space near your desired destination? Or, if you were… Read more »

When the Music Stops … Closing out Employee Recognition and Incentive Programs

Since we make our living at Quality Incentive Company designing and operating ongoing employee recognition and incentive programs, we try not to spend a lot of time thinking about what happens when a program reaches the end of its life cycle. But the fact is that most programs have an endpoint. A recent article by… Read more »

C.Y.A. … Communicate Your Actions Prior to Implementing Changes to Incentive or Recognition Programs

Allow me to open this post with a disclaimer. I have been a loyal Delta Air Lines customer for many years and generally have a high regard for their service. With that in mind, please read on. As a loyal Delta customer, I am also an active member of their SkyMiles program and am very… Read more »

Lessons from the Street – Employee Recognition and Misguided Street Sweepers

I recently witnessed something in a large US city (that shall remain nameless) that reinforced some very important principles that are applicable to many aspects of our human experience – including incentive and employee recognition programs. Here’s what happened. I was standing on a busy street and heard the sound of an approaching truck – a… Read more »