Author: Rob Miklas

At Quality Incentive Company, Rob is responsible for leading the company’s business development efforts in both the employee recognition and sales/channel arenas. He has more than 10 years of experience in the recognition and incentive industry, having served as president and CEO of Atlanta-based Loyaltyworks before joining QIC in 2011.

A Smoother Flight with Effective Program Communications

A Smoother Flight with Effective Program CommunicationsOn the trip home following a recent sales meeting at our offices in Memphis, my flight encountered some of the most significant (worst?) clear-air turbulence that I have experienced in some time. Since I am a fairly frequent flyer, I was never really worried about the turbulence. But it was a bit unsettling nonetheless – especially since it continued for several hours.

Alleviating my unease, as well as that of my fellow travelers, I’m sure, were the flight crew’s regular public address announcements. These communications included not only the obvious reminders about the importance of seat belts, but also about how long the turbulence might last and their attempts to find a smoother ride. And while the information conveyed was fairly predictable, the regular frequency of the announcements made them more effective and reassuring.

Now, I can certainly understand if you are questioning why I am relating this experience in this blog post. The reason lies in the fact that our leadership and sales team had just spent a good deal of time at our meeting discussing the role of communications in recognition and incentive programs. So, I found it interesting, and a bit ironic, that a real-life experience had once again demonstrated the importance of effective communications.

Our meeting discussion covered all aspects of program communications, including the various delivery methods (e.g., email, print, etc.) as well as the program stage at which different types of communications are most effective. It was somewhat of a revelation when we cataloged the wide variety of current and planned communication campaigns.

This led us to further realize that we can, and should, do a better job of outlining communications options for current and prospective clients. Therefore, we decided to develop a new section of our corporate web site dedicated to program communications. While we are still in the planning stages regarding the exact content of that page, we intend to outline the various types and applications of program communications – and provide examples.

We’re very excited by the potential for this addition to our web site. We will make sure that we highlight it once completed. In the interim, please don’t hesitate to contact us if you would like us to help with your communications strategy and tactics.

Website Demolition and Incentive Program Design

There’s a very interesting, somewhat tongue-in-cheek article in a recent edition of the Marketing Profs news compilation and blog. (Side note: If you haven’t already checked out this excellent service, I highly recommend it). This particular article, Destroy Your Website in 13 Easy Steps, by Andy Crestodina, highlights some practices that companies definitely should avoid… Read more »

A New Year’s Look at Recognition & Incentive Strategy and Tactics

This is my first post of the new year, and I must admit that I’m finding it a bit of a challenge to get started again following the holidays.  After all the social and professional excitement that accompanies the completion of another year, January is a time when it can be easy to lose focus.… Read more »

Rob’s Top 5 from 2013 – QIC Recognition and Incentive Posts

We’ve had a successful and productive year here at QIC, with several significant additions to our team, numerous new program start-ups, and the launch of this blog. It’s been fun, interesting and entertaining coming with commentary on recognition and incentive topics that (we hope) have been valuable for our followers. It’s been insightful and enjoyable to… Read more »

Setting The Value Proposition of Your Incentive Program – How Much is Enough?

I recently had a somewhat mundane, yet ironically valuable, experience that highlighted for me the importance of establishing an appropriate value proposition in your customer incentive or channel sales incentive program.  Here’s the story. I purchased a number of items at a national-chain drugstore that has a loyalty program. After supplying my program ID and… Read more »

Having an Employee Recognition or Incentive Program Is Valuable – Making It the Best is Critical

Two recent publications, the 2013 Incentive Market Study (Incentive Federation, Inc.) and the 2013 Colloquy Loyalty Census, present a number of very interesting facts and observations about the recognition, incentive, and loyalty market. Among the more salient of those facts are:  74% of U.S. businesses use non-cash rewards to recognize and reward key audiences, and… Read more »