Questions
Do you know who your end customer is or what motivates their buying decisions?
Do you know who your channel partners are selling your products to?
Do you know who is on the front lines selling your products or how to influence them?
Do you have control over how partners and customer-facing personnel are trained and do you have insight into their product knowledge?
Have supply chain complications disrupted your sales channel? Are you struggling to sell alternate products while higher-margin products are slower to arrive?
Are you getting suggestions from resellers and customer-facing personnel that could boost sales? Do you feel like your partners are innovative?
Why You Need a Reliable Distributor Loyalty Program
You need data, control, and commitment from partners at every level in the channel, and we can help you get it via an effective, customized distributor sales incentive program.
You sell your products or services through a multi-stage channel. You want your channel partners to promote your products’ key benefits. You also want to know more about your end users. But distributors and others in the supply chain have their own objectives and may not promote your offerings as aggressively or effectively as you want. And the farther you are from end users, the less likely they are to understand why you stand out from the competition and deserve their business.
This is where we come in. We understand the unique sales channels inherent to these markets and take time to understand your business, objectives, and unique KPIs so we can design a custom distributor incentive program that meets your specific needs.
Our channel sales incentive programs motivate your “gatekeepers” to sell more of your products and services and help you gain critical and actionable information about your customers. Further, QIC channel partner incentive programs streamline communication across the channel and establish effective motivation mechanisms at each level. Simply put, you need data, control, and commitment from partners at every level in the channel, and we can help you get it.
FAQs About Channel Sales Incentive Programs
Initiating an incentive program for your company can be greatly beneficial, but you will likely have some questions before you get started. With that in mind, we’ve compiled some common channel partner loyalty program questions we receive along with our answers. Let’s take a look.
What exactly is a channel partner incentive program and how does it work?
These programs are part of a strategic approach used by companies to engage, motivate, and reward their channel partners, which can include resellers, distributors, dealers, and agents. Markers are set for specific sales goals, performance metrics, or for the promotion of key products and services. Customized channel partner incentives are distributed when partners reach or exceed the targets that have been determined.
What kinds of rewards are normally part of these programs
Common reward options for channel loyalty programs include popular lifestyle merchandise, travel opportunities, exclusive experiences, and even concierge shopping services.
How can a company measure a custom channel partner incentive program’s success?
There are a variety of metrics to measure the success of your program, with key ones including sales figures, greater partner satisfaction levels, greater partner engagement, and an increased market share.
Depending on a company’s needs and goals, and the customized approach they have taken, additional success metrics may also emerge.
What goes into creating a worthwhile channel sales incentive program?
To make your program the most effective, we design it to have clear and achievable goals and offer appealing and relevant rewards. It’s also imperative to communicate effectively with your partners and supply regular feedback and support.
Contact Us Today About Distributor Incentive Programs
Ready to get started? Reach out to our team today at Quality Incentive Company to begin crafting a custom channel loyalty program. We look forward to assisting you.
Points to Consider About Channel Loyalty Programs
90%
90 percent of top performing companies use a channel sales incentive program to motivate and reward channel partners.
78%
78 percent of top performing companies list the integration of channel programs with broader organizational communications as a key to success.